Case History 1: STORE INVENTORY

Issue

The customer, an important Italian fashion brand, needed to equip their sales assistants with a portable, easy to use tool to support the end to end in-store ‘Customer Experience’. A tool that would allow staff to search for available products within a product range, in their or other stores, or highlight possible alternatives to show to the customer with high resolution images, descriptions and colour variations.

Solution

Bridge proposed and built an application for the iPad Mini, which shows sales assistants product availability in their store or others, and also allows them to start, or check the status of, a transfer process between stores. The application displays the search results in an efficient manner, showing a catalogue with thumbnails of available items and details with high resolution images. The transfer process is configurable by an advanced user and includes the necessary steps for verification and approval, as well as a method of optimising transfer logistics.

Results

The application was deployed and used throughout the entire sales network. The sales assistant is able to immediately inform the customer of the availability of a particular garment, showing pictures of alternate choices or providing recommendations for additional / related purchases. This information can be given directly, without having to move the customer to a fixed terminal and no waiting.

The process of transferring items between stores is handled and traceable from the moment the customer decides to buy the out of stock item. The choice of the transfer source is also guided, allowing logistics and assortment optimisation criteria to be centrally defined, minimizing costs and sales time, while increasing customer satisfaction.

Case History 2: PRICE SURVEY

Issue

Pricing policies in supermarkets are calculated in a complex way, and are based on careful monitoring of the dynamics of competitor pricing. Paper-based methods or bulky scanning tools complicate work in the field and are difficult to digitise later.

Solution

The solution, built for mobile devices, allows the category manager to scan prices in a competitor store and, when finished, send the basket of items and their prices to a central system to be used in related business processes.

The integration of a barcode scanning system and the creation of an ad-hoc graphic interface make the process easier and faster.

Results

The application makes data readily available for use in processes where it is required, as well as simplifying data collection in the field.

Scanning requires minimal input from the user, the device used is light and non-invasive, which has made the process more productive.

Case History 3: ATTENDANCE RECORDS

The application performs all of the attendance registration functions that can be done via a traditional electronic clock and badge.

Specifically, the solution allows the user to clock in or out within a predefined radius of the company's premises or to register presence at other sites, although however, the latter must be validated by the office managing employee attendance.

In addition to ordinary clocking in and out, the application also handles events such as travel, medical certificates, absence certificates, etc.

Data is recorded on databases on a cloud platform. The application was built using Mobile Cloud Service technologies.